What does the public want these days? An expensive product in a reasonable price. With the advent of recession, every single professional of a company is in a rat race to come up with new ideas to flaunt their product which can be easily spotted by the consumers and their sales could reach the sky. But the problem is where shall these ideas come from?

Direct marketing may have become monotonous for chunk of people by seeing the cliché ways of advertising but challenges are always beneficial for a company. This time the challenge is to invent new ideas of advertising to hold supreme position in this industry.

There are a number of aspects which must be considered for good sales of a product. For instance, the product chosen by the consumer must be comparatively less expensive to produce. Moreover, the product must be creative in itself and innovative enough to be the cynosure of the public’s eye. Its versatility and uniqueness would add to its sales.

There is one idea that usually works for marketers and that is pop-ups and innovative mailers in card and paper. This is the newest, creative and few of the most interactive methods conquering this field. One can create buzzing advertising ideas in those cards and papers. Pop-ups add to this mind-boggling game of advertisement giving way to a range of promotional techniques. This adds life to advertisements making the consumers jump to buy products. This also adds longevity to the pop-ups and hence also to the growth of the marketers.

There are number of creative ideas that can be enforced. One must add frequency to advertising. That is, if you don’t receive any response in return of your marketing, don’t give up. The idea lies behind sending the advertisement incessantly for your own good and benefit. This invokes the trust in the consumers and makes the bond between marketers and consumers stronger. Hence, by increasing the frequency of your postcards the frequency of your business growth would be on the rise.

Moreover, one must never be in fury to sell their products. The consumers must be given their own sweet time to think over the product put out for sale. This would enhance and instill belief within the consumers that the marketer is not leading them to the wrong track.

As far as the advertising for direct e-mail marketing is concerned, one must take care of almost everything in mind. That is, copywriting, font, layout, text, mailing to the right kind of recipients, etc. One can be as creative as one can get in this field of work. Unbounded by tradition brochures or letters, funky and jazzy material like magnets or key chains or pets may be included for promotion of a product.

The Federal Reserve on Wednesday considerably raised its expectations for inflation this year and brought forward the time frame on when it will next raise interest rates.

However, the central bank gave no indication as to when it will begin cutting back on its aggressive bond-buying program, though Fed Chairman Jerome Powell acknowledged that officials discussed the issue at the meeting.

“You can think of this meeting that we had as the ‘talking about talking about’ meeting,” Powell said in a phrase that recalled a statement he made a year ago that the Fed wasn’t “thinking about thinking about raising rates.”

As expected, the policymaking Federal Open Market Committee unanimously left its benchmark short-term borrowing rate anchored near zero. But officials indicated that rate hikes could come as soon as 2023, after saying in March that it saw no increases until at least 2024. The so-called dot plot of individual member expectations pointed to two hikes in 2023.

Though the Fed raised its headline inflation expectation to 3.4%, a full percentage point higher than the March projection, the post-meeting statement continued to say that inflation pressures are “transitory.” The raised expectations come amid the biggest rise in consumer prices in about 13 years.

“This is not what the market expected,” said James McCann, deputy chief economist at Aberdeen Standard Investments. “The Fed is now signaling that rates will need to rise sooner and faster, with their forecast suggesting two hikes in 2023. This change in stance jars a little with the Fed’s recent claims that the recent spike in inflation is temporary.”

Markets reacted to the Fed news, with stocks falling and government bond yields higher as investors anticipated tighter Fed policy ahead, including the likelihood that the bond purchases will slow as soon as this year.

“If you’re going to get two rate hikes in 2023, you have to start tapering fairly soon to reach that goal,” said Kathy Jones, head of fixed income at Charles Schwab. “It takes maybe 10 months to a year to taper at a moderate pace. Then you’re looking at we need to start tapering maybe later this year, and if the economy continues to run a little bit hot, rate hikes sooner rather than later.”

Even with the raised forecast for this year, the committee still sees inflation trending to its 2% goal over the long run.

“Our expectation is these high inflation readings now will abate,” Powell said at his post-meeting news conference.

Powell also cautioned about reading too much into the dot-plot, saying it is “not a great forecaster of future rate moves. “Lift-off is well into the future,” he said.